Google Facts

Voice Search Volumes – 

According to many experts, 30% of all searches will be performed by voice in 2020. So, we’re bound to see a higher spike in voice search volume in the coming years. 

Google Long Tail Search Stats – 

People typically use two words (23.98%), one word (27.71%), and three words (19.60%) in their search query. Fewer people use 4 (13.89%), 5 (8.70%), or 6+ words (12.12%) in Google searches.

New Searches On Google –

Apart from constantly searching for new stuff, people are also increasingly searching on Google using natural language, that is, typing in their queries just like they were talking to a real person. There are more and more conversational search queries, which help people find more specific answers to their questions.

Similarly, users are also making more and more use of voice search to find their answers more efficiently.

Google is easily the biggest search engine in the world –

Did you know it accounts for a whopping 76% of the global search volume online. To get an idea of how influential it is,  Google remains uncensored to its fullest in all countries apart from Crimea, Cuba, Iran, North Korea, Sudan, and Syria, in which it’s either banned or censored.

Google is not only a search engine, Google owns numerous different online services such as Youtube and is up there with the other dominant tech giants such as Apple, Amazon, Facebook, and Microsoft.

Google Daily Search Averages Look Like This
On average Google receives about 63,000 searches per second on any given day. That’s an average figure of how many people use Google daily to search for information, products and services which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. With that much volume search has never been more important for business.

SEO And Google

•  YTD Google has accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.
• Google has received nearly 2.3 trillion searches this year.
• Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
• On the first page alone, the first five organic results account for 67.60% of all the clicks.
• Google’s search algorithm uses more than 200 factors to rank websites.
• High-quality content and link building are the two most important signals used by Google to rank your website for search.
• 57% of marketing executives say on-page content development was the most effective SEO tactic.
• The average content length of the top position Google article contains 2,416 words.
• The average word count of a voice search result page is 2,312 words.
• 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
• 55.24% of pages don’t have a single backlink.
• The more backlinks a page has, the more search traffic it gets from Google.
• The top four ranking factors are website visits, time on site, pages per session, and bounce rate.
• In 2019, 52% of all worldwide online traffic comes from mobile, 45% from desktop.
• 36% of SEO experts think the headline/title tag is the most important SEO element.
• Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
• 70% of marketers see SEO as more effective than PPC.
• More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.
• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
• “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
• 72% of consumers who did a local search visited a store within five miles.
• Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
• Images are returned for 22.6% of search queries on Google.
• 62% of Gen Z and Millennial consumers want visual search more than any other new technology.
• 40.7% of all voice search answers came from a featured snippet.
• “Best” + “right now” mobile queries have grown by over 125% in the last two years.